ROSAPEL – About Us
About ROSAPEL

Your trusted right hand behind the scenes.

We exist for ambitious coaches, consultants, and founders who are ready to stop juggling every moving piece themselves. Leaders can grow without burnout when they have calm, capable, consistent support.

Founded on experience

35 years of expertise, built to serve your growth.

High-integrity executive support
Adapts as your business evolves
Nothing slips through the cracks
A partner, not just an assistant

We turn administrative chaos into smooth operations.

Welcome to ROSAPEL Virtual Executive Assistant Services. Founded by Rosanna Pelton, ROSAPEL specializes in providing top-tier virtual executive assistant services for coaches, consultants, and founders who are scaling their businesses.


We believe leaders grow without burnout when they have calm, capable, and consistent support behind the scenes. That's why we provide thoughtful, high-integrity executive virtual assistance that adapts as businesses evolve, ensuring nothing slips through the cracks and everything runs more smoothly.


With ROSAPEL, you don't just get tasks handled. You gain a strategic partner dedicated to protecting your time and fueling your momentum.

Rosanna Pelton, Founder of ROSAPEL
35+
Years Experience

Rosanna Pelton

Founder and Principal Executive Assistant

With 35 years of diverse experience spanning university roles, professional development, and community leadership, Rosanna Pelton understands the real cost of administrative overwhelm for growing businesses.


It was this insight, watching talented entrepreneurs lose precious hours to tasks that pulled them away from what they do best, that sparked the creation of ROSAPEL. Rosanna built the business she wished existed: expert, dependable, executive-level support without the overhead of a full-time hire.


Every moment you spend buried in emails and scheduling is a moment not dedicated to revenue-generating activities. ROSAPEL was built to change that.

The principles behind everything we do.

These aren't just words on a wall. They're the commitments we bring to every client, every task, every day.

01

High Integrity

We operate with full transparency, strict confidentiality, and unwavering professionalism. Your trust is the foundation of everything we do.

02

Calm Consistency

You need support that shows up reliably, not just when it's convenient. We're the steady presence that keeps your business moving forward.

03

Strategic Thinking

We don't just execute tasks. We anticipate needs, identify gaps, and proactively solve problems before they reach your desk.

04

Adaptive Support

As your business evolves, so does our support. Whether you need more or less, we flex to match exactly where you are.

05

Zero Overhead

Professional executive support without the cost of recruitment, training, or benefits. You pay for results, not office space.

06

Your Growth First

Our success is measured by yours. We're invested in your momentum, your goals, and your freedom to lead without limits.